Wild Birds Unlimited
Need
Wild Birds Unlimited approached AstraPouch® about creating a bird seed pouch that could easily refill bird seed feeders.
Challenges
Wild Birds Unlimited needed the solution to:
- Have a resealable closure to keep excess feed clean and dry
- Resist animals’ attempts at ripping/clawing/tearing it open
- Show buyers the amount of seed left in the bag after filling
Solution
AstraPouch® created an 8lb bird seed pouch with a built-in viewing window and resealable twist-off pour cap. The easy-pour spout ensures that no seed is spilt while filling feeders and negates the need for scoopers or funnels. Extra-strength laminate film was used to deter any potential hungry critters.
Media
Results
- Increased sales by 25%
- Reduced returns by 5% thanks to the no touch, no mess spout
- Created a better user experience and improved customer satisfaction
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